Yili’s revenue exceeded 90 billion last year, and it will explore emerging channels and cut into home consumption

Yili’s revenue exceeded 90 billion last year, and it will explore emerging channels and cut into home consumption
On April 28, Yili shares released its 2019 financial report, showing that its total operating income was 902.23 ppm, an increase of 13 in ten years.41%; net profit is 69.51 ppm, an increase of 7 in ten years.73%.Revenues have continuously increased by more than 10 billion yuan. Liquid milk, milk powder, and cold drinks are growing steadily. The construction of a large health industry and the layout of the global industrial chain continue to advance.In 2019, Yili’s liquid milk series products, milk powder and milk product series products, and cold beverage series products operating income operating income increased by 12 respectively.31%, 24.99%, 12.7%.Nielsen data shows that Yili Jindian organic room temperature liquid milk products accounted for 45% of the retail market.7%, ranking first in the corresponding market segment; market penetration of liquid dairy products at room temperature 84.3%, an increase of 1 year-on-year.9 units.In terms of product construction, Yili has established a large health field. The report first launched the “Yiran” milk mineral beverage, “Yikehuo Spring” volcanic low-temperature mineral water, “Yuzi Lamb” infant formula milk powder, “Senamu” infant organicNew products such as formula, children ‘s cheese sticks, and mozzarella cheese shreds have performed well in the market.As of the end of 2019, the company has gradually obtained 2,703 patent authorizations, including 515 invention patents, and 4 patents won the China Patent Excellence Award.Summary of the report, Yili continued its global supply chain layout, acquired Westland, New Zealand ‘s second largest dairy company, and released Westpro, Westgold and other dairy products to the Chinese market.In the same period, high-end room temperature yogurt An Muxi from all parts of Yili was officially launched in Southeast Asia, and the products were favored by consumers in Singapore, Myanmar and other countries.As of the end of December 2019, Yili’s comprehensive production capacity was 1185 years.In terms of channel construction, Yili shares have explored new retail models such as membership marketing, community marketing, and O2O Dajia to promote the integration and integration of online and offline channels, while continuing to implement channel intensive cultivation.As of the end of December 2019, the company’s offline liquid milk terminal network has reached 1.91 million, an annual increase of 9.1%; serving 103 township and village outlets.90,000, up 8% from the previous year; e-commerce business revenue increased by 49%.Nielsen data also shows that Yili’s retail sales in maternal and child channels increased by 27 compared with the previous year.1%; in the convenience store channel, Yili’s room temperature liquid milk retail market share increased from the previous year4.2 units.In addition, Yili continued to provide financial support for upstream and downstream partners, and reported and calculated a financing amount of approximately 18.3 billion, providing financing services to 4,137 partners.From 2014 to 2019, Yili accumulatively accumulatively financed about 46.4 billion yuan, and transformed 5,992 customers.According to the dividend plan, Yili plans to first distribute a gold dividend of 0.81 yuan (including tax), the overall dividend is 49.1.3 billion yuan (including tax), the annual cash dividend ratio is 70.86%.Yili shares set its 2020 performance target as total operating revenue of 97 billion and total profit of 6.1 billion.Yili said that the epidemic has brought huge challenges to the operation of dairy companies that are in the peak season of production and sales. All upstream and downstream sectors of the industry have been affected to a certain extent. Yili will next actively expand the field of health foods, accelerate adult nutrition, cheeseThe innovation of products such as health drinks promotes the development of overseas business, explores emerging channels and consumption scenarios and cuts into “home consumption”.Pan Gang, chairman of Yili Group, said that in 2020, Yili will meet difficulties, build new horizons, continue to leverage global brand advantages, resource advantages, innovation advantages, and channel advantages, and strive to become the world’s most trusted health food provider.Sauna, night net editor Guo Tie Zhu Fenglan proofreading Liu Baoqing